Ep. 189 | Building Relationships: The Importance of Economic Development Marketing with Dave Petr

In this episode of Small Biz Florida, Tom Kindred interviews Dave Petr, CEO of Marketing Alliance, about his pathway to economic development marketing and the niche his company operates in. Dave explains how economic development marketing is shifting from a government entity to a marketing function and emphasizes the importance of building relationships and trust with organizations and talent pools in order to attract the right people to regions.

Listen in as Dave shares his insights on the top 5 reasons or compelling selling points for Florida, from its diverse economy and workforce to its business-friendly climate and quality of life. As a practitioner in economic development for over 10 years, Dave provides valuable expertise on the unique storytelling approach required to promote Florida's cities and regions for economic development.

– Learn more about Marketing Alliance: https://www.marketingallianceinc.com/ 

For more segments like these, subscribe to Small Biz Florida and Follow the official Small Biz Florida Instagram! This and the following segments were recorded at this year’s annual Florida Economic Development Council Conference hosted at Sheraton Orlando Lake Buena Vista Resort